It is a popular opinion that WordPress is one of the most SEO friendly content management systems out there. This is the reason for a great number of people choose to start blogging or establishing a website through WordPress. Here are a variety of steps that website owners just ought to go for to properly optimize their WordPress SEO.
We know the concept of optimizing for WordPress SEO may be daunting for beginners, particularly if one is not particularly into technology. But don’t worry — it doesn’t need to be difficult. begin here to find out the fundamentals, then you’ll start applying them to your own web site.
SEO or Search Engine Optimization is a technique used by website owners to increase and improve the traffic to their website from search engines. It is a strategy to gain a higher ranking in a search engine.
It is based on the simple fact that the better visibility the website will have in the search results, the more likely the website will gain fame and attention. After the website is created, it is necessary to be visible in the relevant searches. SEO is all about optimizing the code and formatting the website in such a way that makes it easy for search engines like Google and Yahoo to find.
Importance of SEO
People conduct a trillion searches on the search engines. These searches are the main source of digital traffic for most of the websites. Website owners need to optimize their content and website in such a way that it becomes easier for the search engine to understand when and where to show their website.
Search engines work on algorithms that help them to understand the content of the website, then rank them according to their relevance and then show them to the searcher in the descending order of the website’s relevance. So, it becomes all the more necessary to optimize and format the website content in order to make it simpler for the search engines to recognise the content. This means that if the website owner, however fine their content is, does not optimize their content, then their website will fail to appear in the relevant searches.
Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about. Hence it is very necessary to make the content search engine friendly.
Now to improve WordPress SEO:
Check Your Site’s Visibility Settings
This is the most basic step and a good place to start. There is an option in WordPress where the website owners can block their website from search engines.
While this is a beneficial alternative when the website is in the testing stage, it can harm your website traffic from search engines as it will prevent the websites from being indexed by them. Sometimes, this option gets checked inadvertently and this becomes a roadblock in the website being indexed by the search engines.
So, while doing the search engine optimization for a website to garner more attention, the first step is to make sure that this option in WordPress is unchecked. To check and do the same log in to the admin area of your WordPress site. Go to Settings and then Reading page. Then scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site’ is unchecked. Lastly click on the ‘Save Changes’ button to store changes.
Using SEO Friendly URL Structures in WordPress
It is of the utmost importance that the URLs contain words that are self-explanatory to both humans and search engines.
The default WordPress URLs are messy and non SEO friendly.
For example: http://example.com/archives/123
However, it is now our job to make it more SEO friendly. So it is now our job to make them more readable so that the searcher will know just by looking at it that what it is all about. For example: https://www.wpbeginner.com/how-to-install-wordpress/
Using SEO friendly permalink structure improves your possibilities of improving positions in search results. Here is the procedure to check and update your WordPress site’s permalink structure.
Firstly, go to Settings and from their open the Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store the settings.
Choosing SEO plugin
One of the most effective elements regarding WordPress is that there’s a plugin for everything, and SEO isn’t any exception. There are thousands of WordPress SEO plugins that makes it tougher for beginners to decide on the most effective WordPress SEO plugin. These plugins will aid in increasing the rankings of the website in the search results of the search engine.
Choosing the best WordPress SEO Plugin
|Yoast SEO||All In One SEO|
|Yoast SEO is a wonderful SEO plugin option. It gives a rock solid content analysis. It provides for an intelligent internal linking tool. Its other key features include title and meta descriptions, schema implementations, XML sitemaps, breadcrumbs, canonical URLs, and more. Yoast even though costlier aims for more functionality.||Alternatively, the All in One SEO Pack is an equally great recommendation. It has default WordPress plugin setup for new users. However internal linking is totally missing from All In One SEO pack. The key features are XML sitemaps, Google AMP support, schema.org markup, canonical URLs, Google analytics Support and automatic title optimization. All in One SEO Pack is a cheaper option with lesser functionality.|
- Add XML Sitemaps in WordPress
An XML sitemap helps search engines to rifle through a website contents with ease. It provides them an inventory of all of your content in a very machine-readable format. An XML sitemap may not boost your site’s search rankings, however it helps the search engines find the pages speedily and then rank them.
If a website owner is using the AIOSEO plugin, then it will automatically create an XML sitemap for them.
Add Your Site to Google Search Console
Google Search Console, also referred to as Webmaster Tools, is a set of tools offered by Google to present web site owners a glance at how their content is seen by the search engine.
It provides reports and information to assist you perceive how your pages seem in search results. One furthermore may get to ascertain the particular search terms people are using to seek out your web site, how every page seems in the search results, and the way typically your pages are clicked.
All this info helps you perceive what’s working on your website and what’s not. you’ll then set up your content strategy consequently.
Google Search Console additionally alerts you when there’s something wrong along with your web site, like when search crawlers are unable to access it, realize duplicate content, or restricted resources.
Adding Your WordPress Site to Google Search Console
- Visit the Google Search Console website.
- Click on the ‘Start Now’ button.
- Sign in with Google / Gmail account.
- Enter the website URL.
- Enter the correct website URL used by WordPress.
- Click on the HTML tag to expand it and then copy the code inside it.
- Add this Google site verification meta tag in WordPress, so Google can verify the owner of the website
- Click on the Sitemap from the left menu and then paste the last part of the sitemap URL.
- Click on the submit button to save your changes.
Google Search Console will now check your sitemap and use it to boost your website’s crawling. Once you have with success added your sitemap, it’ll appear as pending. It will take Google a while to crawl your website. after some hours, one can be able to see some stats concerning your sitemap. it’ll show you the amount of links it found in your sitemap, what number of them got indexed, a quantitative relation of pictures and sites, etc.
Choose an SEO-Friendly WordPress Theme
The selection for the correct WordPress theme is crucial and very for SEO. The website traffic can be greatly affected by this selection.
Firstly, the theme should be invariably download from an acknowledged market or developer. There are plenty of free theme sites add encrypted links with weird URLs (think gambling sites, rave reviews, bitcoin scams and such) that may hurt a website’s SEO. As a result of this, these are sites that are, even though not associated with you, linking them will hurt your ranking. One can avoid these sketch themes by sticking to trustworthy suppliers like WordPress.org, Themeforest and WPExplorer.
Secondly one should always opt for a well-coded topic. Some themes don’t build correct use of heading tags (h1, h2, h3, h4), content positioning (post text must always precede the sidebar) or are merely poorly coded in order that search engine bots will be sent to one’s computer.
What to see in a WordPress theme?
Here are some significant characteristics that one may want to keep in mind when choosing the WordPress theme.
- The site title should be an H1 title on the homepage and an H2 title on the other pages
- All post titles must have h1 tag
- Breadcrumb navigation
- Next and previous post links
- Related posts on single posts
- Clean Semantics – Check with W3C
- Make sure there are no fish links in the subject pointing to the sketch sites (these are usually in the footer)
Optimizing Your Blog Posts for SEO
Often beginners make the error of thinking that installing and activating a WordPress SEO plugin is all that’s required. SEO is an in progress process that one should maintain with if they wish to ascertain maximum results.
All prime SEO plugins enable you to feature a title, description, and focus keyword to each blog post and page. It conjointly shows you a preview of what users can see after they Google your web site. It is advised to optimize your title and outline to induce most clicks. When writing a blog post, merely scroll all the way down to the SEO section and take full advantage of it.
Keyword Research for Website
Many beginners use their best guesses to work out what topics individuals are trying to find and what they ought to augment their blogs and web site.
They don’t have to be compelled to do this once website owners can use real information to seek out what people are trying to find. Keyword analysis is an analysis technique utilized by content creators and SEO consultants. It helps one to discover words users enter into search engines to seek out content, products, and services in the trade.
One can then use those words and phrases into their web site to urge additional search traffic. There are plenty of keyword analysis tools (both free and paid) that website owners simply can use. It is advised to use SEMRush, it helps one discover keywords and even determine the keywords where the competitors are ranking.
Write Valuable Content
After everything else is done, the only thing left is to write content of the highest quality. In the end the most important part of all this writing content which will interest people and generate traffic on the website.You need to make certain that your web site provides worth to its readers. And not only can nice content assist you rank and acquire individuals to share your web site, however it’ll conjointly assist you to gather a following. And for a few websites your followers are those who will generate the foremost financial gain for you as against passive visitors.
Hopefully this WordPress Simple SEO Guide helps makes SEO (now and in the future) a little easier. If one applies these steps, then they should see an increase in their traffic within a few months as the search engines process the changes.