Why do you need to drive Website Traffic?
Website traffic is an significant indicator and driver of business growth. It could help you to:
- See how well the marketing works
- Gather insights into the audience to make decisions
- Improve the credibility of your SEO and your search engine
- Create more leads, increase conversions, and draw more customers.
However, achieving these benefits includes driving traffic to your website in the right way and concentrating on driving quality traffic. In this article, I’ll cover free ways to push traffic to your website in a way that affects your bottom line.
Free Traffic But Quality Traffic
Traffic on your website helps to boost your ranking, which in turn creates more traffic, but you want to make sure that the rise in traffic is also correlated with increased interaction. If your traffic is rising, but your conversion rates are declining, you’re not going to get the right traffic.
There are a number of different ways to optimize your website for conversion — e.g. by including call to action and lead capturing forms in the right locations, sharing information that your visitors are looking for, and making navigation convenient and intuitive.
But the primary step is to first attract the right visitors to your site. Your goal when it comes to website traffic is to drive more interested visitors to your site. That is, those who are most likely to convert to leads and customers.
Channels that drive quality traffic to your site
There is no set-it-and-forget tool that creates free and high-quality website traffic to your website. Rather, there is a combination of networks that work together to move visitors. Some of them require effort, some require time, and some require money. Some of the tactics and channels that drive traffic to your website include:
- Online directory listing
- On-page SEO
- Off-page SEO
- Social networking sites
- Online advertisements
In the next part, I’ll go into more depth on the most efficient (and reliable) ways to drive traffic to your website free of charge
Free Ways to Drive Website Traffic from Google
Build a Free Google My Business List
Did you know that a Google My Business listing that is optimized gets 7x more visits than an incomplete one? Don’t forget your listing links to your website, because this is a perfect way to bring more traffic to your website.
Bear in mind, too, that Google is getting smarter and smarter with results. If your listing provides all the details that a potential customer needs to make a decision, they can forego your website and contact / visit your company directly — even better than visiting your website!
Conduct On-Page SEO
There are several SEO strategies that you can use on each of your website pages to improve your search engine rank and get more visitors. This includes producing high-quality content that your audience is looking for, and writing concise meta descriptions for your pages.
The meta definition appears in the search results below your URL. It makes users much more likely to do so by understanding what a page is about and what will result in a click. On-page SEO strategies such as these are free, but take some time.
Other Free Ways to Drive Traffic to your Website
To drive traffic to your site, here are ten additional steps you can take.
Get Mentioned in Online Directories
Another way to boost traffic to your website is to be identified and reviewed in free online directories.
For most of these sites, your profile will have a link to your website, so it is likely that the active updating of these listings and positive reviews will result in more website traffic. In addition, many directories like Yelp have a solid Google domain authority. There’s a chance the free Yelp page of your company will rank high for related searches.
A backlink is a link from another website to your website. Backlinks from complementary businesses or industry influencers will not only bring your business to a larger audience, but will also drive qualified traffic to your website.
In reality, Google picks up on backlinks and will raise its faith in your company if it sees other reputable websites pointing to yours. More trust from Google leads to higher rankings, resulting in more traffic.
Post on Social Media
Social media is one of the most popular free marketing tools in the world and plays a pivotal role in driving traffic to your website. I would suggest you to use Facebook, Instagram , and LinkedIn to promote blog posts and other useful pages on your site. This way, if you post shareable content, you can turn your social media audience into website visitors and draw traffic from their networks.
Creating useful content is free, and not as hard as it might seem. You are an expert in your product / service; your job is to make it easier for your audience.
Include Hashtags in Your Posts
By adding hashtags to posts promoting your website pages and blog posts, you can extend your reach beyond your network and find out about users searching for your products and services. The more you look at your links, the more free traffic you get to your website.
Use Landing Pages
Another free source for traffic to your website is landing pages. These are pages specific to your offers, such as downloading a free guide, redeeming a discount code, or starting a free trial.
In order to step forward and convert, they include the information that users need and concentrate on one particular call to action, making it more likely to happen. Since landing pages are so unique, in your messaging you can get really focused, increasing the traffic going to those pages.
Targeting Long-Tail Keyword
While short-tail keywords are often searched more often, ranking on search engines is more difficult for them. Targeting long-tail keywords, on the other hand, gives you a better chance to rank higher (even on the first page) for specific product and service queries — and higher ranking means more traffic. Plus, as search engines and voice-to – text capabilities progress, people use more specific phrases to search online.
There are many free tools available to help you find the keywords you want to target, such as Answer the Public.
Begin Email Marketing
It is a great way to stay in touch with your customers to send out regular newsletters and promote offers via email and can also help to get traffic to your website.
You can provide helpful information and links to pages on your website, such as blog posts and landing pages for unique deals, where they can learn more. Just make sure you don’t continuously bombard your readers with emails, or your customers will either disengage, delete, or unsubscribe from your emails.
Put careful thought into your subject lines of the email, too. These influence whether or not the user opens your email. If your emails are never opened, they can’t deliver traffic to your site!
Publishing a blog post on your website or turning an interview with an industry influencer into a blog post can help drive traffic both through organic search, but also through that influencer promoting the content to their audience through backlinks. This can also help you add more variety to your content and show your visitors that you are active in your field.
Alternatively, in their own review or round-up article, you could ask the influencer to mention your business. This technique is still free, but to be an exchange of mutual benefit, you still need to collaborate with the influencer.
You can be a guest blogger, too. Identify additional companies in your area whose audience is relevant to your business. See if you can add a post to your blog with a link back to your website. Make sure the content is important to their audience and useful so that it is more of an even exchange.
It’s free to be involved in online groups and blogs that are relevant to your business and your community — and it lets you get more traffic. Comment on blogs and articles on social media, answer questions posted by individuals, and engage in discussions about your field.
The more you connect with your community, the more you gain visibility and profile visits. If a link to your website is in your social media accounts, then you have converted your involvement into another website traffic channel.
Just make sure to communicate moderately and honestly, and avoid using links to your website in your comments — so you don’t look spammy and damage your online and business reputation. Increased traffic should not be the focus of your dedication, but rather a secondary outcome.
Gain knowledge from Your Analytics
Google Analytics is free to use and the insights obtained from it can help you to make further traffic to your website. Use the links you have tracked for your marketing campaigns and check your web analytics regularly. This will allow you to identify which strategies and types of content work, which need enhancement, and which ones you should not waste your time on.
Best Free Website Traffic Generator – Google My Business
It may not cost you cash to get free website traffic, but it will require effort on your part. The effort you put in, however, will be equivalent to the quality of the traffic you generate. As stated above, if those visitors are not likely to interact with your pages, convert into leads, or become clients, there is no point in getting more traffic to your website.
The reasons why Google My Business is considered to drive traffic to your website is because.
- is free of cost and simple to set up your listing
- Allows you to view searches specific to your business and location
- Increases your visibility on a platform that users have the intention of buying.
- Drives qualified traffic to your site and your store;
- Give customers the opportunity to post reviews and further enhance their presence.
Also, please keep in mind that Google My Business:
- Allows your business to be found in mobile searches that have surpassed the desktop.
- Use visuals to give consumers a sense of what it’s like to actually be in your business, putting an end to the uncertainty that is a major barrier to entry.
- Equip searchers with the opportunity to connect directly with your business in your listing — enhancing the chances of interaction and obtaining new customers.
Given the many perks of Google My Business listing, you cannot afford not to have one as a local business. Develop your listing and keep it up to date as far as possible.
It does not happen overnight to get more website users. It takes some time, but the hardest part for you has been eliminated: understanding what to do in the first place.
You can get the right visitors to your site by using Google My Business and the other secure channels listed above, and more importantly, more of those visitors turn into customers.