Best White Label SEO Tools to Use in 2021

Search engine optimization has always been the center of attraction but it is the necessity of a business, website, and customers all around the world. There are many aspects, many services, many tools revolving around ‘SEO’.

The white label SEO isn’t new but has quite a charm among clients and users. It offers many benefits to businesses and users around the globe.

What is white label SEO?

It is just the same as SEO but a rebrandable version. In a nutshell, it is rebrandable SEO.

Let’s understand this in layman’s terms.

It is also known as private label SEO. It allows your company to sell and offer different marketing solutions and services to clients without high fees and money involved. It works as a partnership where both the companies share responsibilities for selling and marketing. It is another intelligent form of working.

As a company, you resell SEO services of white label companies to your customer or clients under the name of your brand.

With the help of white label SEO, you can offer many services and tools. White label SEO agencies take SEO projects on behalf of other companies, businesses, and agencies. You can hire a professional for your business. There are many tools and software for white label SEO in the market that can make your work easy.

It makes it easy for customers to reach out to you and start working.

Coming to tool for white label SEO, Why do we need white label SEO tools?

It is a big question.

As you know, white label SEO has gained popularity over the last few years, it is now an important part. It helps in boosting your online visibility  helps in generating more leads.

  1. It offers many services and opportunities.
  2. It also helps in increasing customer outreach.
  3. It maintains social media marketing and offers many e-commerce services.
  4. It also helps in designing websites.
  5. It leads to many upscale opportunities and helps in controlling many aspects.
  6. It offers many excellent services.
  7. It is a good service and has many benefits.

Different types of white label SEO tools

  • SEO audit tools
  • SEO analysis tools
  • SEO dashboards
  • SEO platforms
  • SEO reporting tools

SEO audit tools

It is important in business to perform SEO auditing.

These tools are used for completing audits.

These tools improve precision in any audit process.

SEO analysis tools

These are basically charts, diagrams, and maps that are designed to collect data from industries or applications.

White label SEO tools help in integrating data and have many methods for sorting that data.

SEO platforms

Rather than going for 1 or 2 tools, you can opt for the entire platform with many services and tools. It is like going for an all-in-one platform. White label SEO platform can be easily added to your website as a subdomain and can make things easier for you.

You can easily manage your website and work.

SEO dashboards

SEO dashboards is an analytics report that helps in providing insights into competitors business or website. It works as an important aspect. The dashboard has widgets that display reports of various analyses.

For the white label SEO tool, it can also be considered a dashboard where your clients can see analyses, reports, performance indicators, and much more

SEO reporting tools

SEO reporting is an important part and helps in keeping track of what is happening on your website and should you be concerned about it. White label SEO tools should be highly automated and should generate valuable reports.

As we talked about a broad category, I now have listed some of the examples of white label tools and software that are worth trying.

Best White label SEO tools available:

  1. SERanking white label SEO tool
  2. PosiRank all-in-one platform
  3. SEMRush
  4. Web CEO white label SEO platform
  5. AuthorityLabs
  6. DashThis
  7. Sell SaaS
  8. BrightLocal
  9. Ahrefs
  10. Semify
  11. Hubshout
  12. AgencyAnalytics
  13. SEOReseller white label SEO dashboard
  14. WooRank
  15. Marketgoo

List of Best White Label SEO Tools ( Explained )

SERanking white label SEO tool

As most of you here already know what SERanking is, it is a blessing for the business.

SERanking is one of the best and well-known SEO software. was founded in 2014.This software is used in many businesses, agencies, companies, and even SEO specialists. SERanking offers many tools to make your work easy and precise.They also have tools for white label SEO.

SERanking white label SEO tool is used for handling white label SEO.

  • It is a B2B tool.
  • This white label SEO tool is used by SEO agencies, marketing agencies, SEO service providers, independent webmasters, and service resellers.
  • SERanking tools are free and really easy to use.
  • You can use your own domain here for using a white label SEO tool without linking to SERanking.
  • It helps in adding and managing users.
  • It offers invoicing based on performance and other SEO facilities.
  • It provides automated generated as well as manually generated reports. These invoices are sent to your e-mail addresses.
  • You can personalize according to your preferences. You can choose color schemes and all.

PosiRank all-in-one platform

When we talk of the white-label platform, PosiRank is one of the biggest platforms for white label SEO.  It is also a well-known SEO reseller.

It helps in growing your business. It has many tools for white label SEO.

Key features of white label SEO 

  • It offers many SEO services.
  • It helps in linking social media sites.
  • It provides powerful links and helps in building broken links.
  • It provides competitor analysis and auditing.
  • It offers keyword research tools.
  • It also offers google analytics integration.


SEMRush is a famous all-in-one solution for SEO and other concerns. It is a complete kit that takes care of many problems faced in business.

It is a software company founded in 2008 and has shown immense growth since then. It helps in growing your business and getting new clients. It also helps in ranking in search engine searches.

SEMrush offers many tools and services. It offers tools for white label SEO.

Key features of the tool:

  • It helps in position tracking.
  • It offers site audits. It helps in auditing your page and sharing ideas to improve your website.
  • It offers keyword analysis and provides analyzed reports.
  • It helps in traffic analytics and also offers many advertising tools.
  • You can personalize based on your preferences.

Web CEO white label SEO platform

WebCEO is another popular platform that is used by many businesses and companies for enhancing productivity and improving rank.

It is a complete package of tools for SEO concerns and problems and has 21 online SEO tools that make your work way easy. It is one of the trusted platforms available. It also contains tools for white label SEO.

Some key features:

  • It helps in increasing the rank and leads of the company.
  • It is used by professionals and many digital marketing agencies, software resellers.
  • It provides analyzed SEO reports.
  • It helps your business to flourish in the market.
  • It optimizes your site.
  • It offers many powerful features.
  • It is easy to use and you can personalize it.


AuthorityLabs is one of the powerful software that provides immense support to your business. It helps in growing your business by generating leads and increasing ranks on search engine results.

Authority labs offer many features and tools for SEO of the company. It also has a tool for white label SEO.

Key features of AuthorityLabs white label SEO tool:

  • It provides a rank tracker.
  • It helps in monitoring SEO performances.
  • It provides audit reports and white label SEO reports.
  • It offers data collection methods.
  • It also helps in gathering local keywords.


DashThis is a decent tool that is well-known for marketing and reporting.

Technically, it is a marketing reporting dashboard used in business for creating custom dashboards. These are helpful for SEM, SEO, analytics, display advertising report, and social media.

It offers white label SEO reports and can be fully customized and has more than 30 integration

Sell SaaS

Sell SaaS is a white label generation software that has many tools for managing SEO. It helps in increasing leads and enhances your rank and position.

Some key features:

  • It helps in managing leads.
  • It easily hooks your domain to the servers and helps in upgrading your marketing services.
  • It helps in monetizing the blogs and offers a free consultation.
  • It is easy to use.


 BrightLocal is another very popular marketing software. It is an all-in-one software and offers fast and perfect local SEO reporting.

  • It saves you time and effort and makes SEO really easy.
  • It has tools for white label SEO. It is trusted by local businesses and top brands.
  • It provides analyzed white label SEO reports.
  • It helps in tracking rankings. and improves local search performance.
  • It helps in growing and monitoring reputation and also helps in maximizing online visibility.


When it comes to businesses and SEO problems, we often hear Ahrefs coming to the rescue. Ahrefs is one of the best complete packages of tools for SEO.

Ahrefs tools are well-known for SEO analysis and toolset for backlinks. It has tools for white label SEO as well.


  • It has a powerful white label reporting tool.
  • It helps in analyzing and helps with audit tools.
  • It easily blends with marketing utilities.
  • It gives insights into backlinks. It also performs a competitive backlink analysis.
  • It also performs intersection analysis.
  • It is quite easy to use and more features than you can think.


Semify is a well-known platform for white label SEO services. It is used by many businesses, companies, experts, and SEO resellers across the globe.

It is a US-based SEO reseller program that offers many services, features, and tools to help your business to succeed.


AgencyAnalytics is another popular name on the SEO and business journey.

AgencyAnalytics is a complete package of tools, it is all-in-one software for SEO, social media, PPC, web analytics, etc. It is used by marketing agencies, businesses, resellers, etc for better business output.

AgencyAnalytics has many features and tools to offer. 

  • It makes the client reporting easier for you.
  • It offers more than 50 marketing integrations and helps in integrating many platforms.
  • It provides white label SEO analyzed reports and is used for branding your marketing reports.
  • You can have a custom dashboard.
  • It automates your client reporting.
  • It also offers a backlink monitor.

SEOReseller white label SEO dashboard

SEOReseller is an online platform that helps in boosting the business by offering many features.

  • It is a program reseller program that makes working easy for you.
  • It is known for its white label SEO services and has a tool for white label SEO.
  • It actually has a dashboard that is used by clients and shows live rankings.
  • It helps in checking your SEO performance, various proposals and requests.
  • It has many features and you can easily create your own dashboard, customize it and you can brand it.


WooRank is a popular platform and you probably would’ve used it.

What is it about?

It is a well-known digital marketing and SEO audit tool that helps your business in many ways. It helps in increasing traffic and generating leads for the business. It also helps in increasing website traffic, search ranking, audience engagement, etc.

WooRank offers many tools and services.

Some of its key features:

  • It is web-based software and is quite easy-to-use.
  • It helps in creating white label SEO reports and then sends it to clients and leads.
  • It generates reports automatically.
  • The lead generation tool helps in generating the report.
  • It collects data on the performance of the website.
  • It also offers unlimited website reviews.
  • It generates PDF reports and is easy to work with.


Marketgoo is an impressive platform that works like a charm for small businesses. It is an app with many features and tools to help you grow your business. It offers many SEO tools that help in increasing traffic and generating more leads.

Marketgoo also offers white label SEO tools for non-technical users. It also partners with many famous brands.

It improves online visibility for the customer. It also manages the white label, co-branded tools. You can have standalone or bundled tools, depending on your needs.

These are some of the best White Label SEO Tools I have found online.

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