Rank tracking is the procedure of monitoring how your website performs in search engines for this or that keyword. In order to keep your SEO campaign on track and find the room for improvement, you need to regularly check search engine rankings for all the keywords you target.
By tracking your rankings, you can also find opportunities to improve your SEO. However, it’s nearly impossible to track the rankings of your pages manually and this is the reason you need to use rank tracker tools to check the rankings of your webpages.
In order to help you choose the right rank tracker for you, we need to understand what rank tracking features you need to consider.
These are the basic features of any rank tracker:
- Search engine support
- Location support
- Device support
- Check frequency
A little bit biased, and not yet fully developed, Still serves the purpose of tracking rank on google. The developers are constantly adding more and more features in their list.
SerpSquirrel is in the process of becoming a suite of much needed SEO tools that’ll help marketers around the globe track their or their client’s ranking efficiently.
There are almost 100,000 active users to perform things like rank tracking, keyword research, backlink analysis, and site audits. At the time of writing, they were going through a pricing change, removing the affordable $19 plan for 200 keywords. From now on, the cheapest plan will start at $69 for 500 keywords, making it a not so affordable rank tracking tool.
But to be honest, Serpstat has grown into a sort of mini-Ahrefs that does so much more than just rank tracking.
Pricing is 500 keywords for $69 per month and 2000 keywords for $149 per month. No other tool shows you a better visualization of your ranking evolution. They cleverly use graphs and colors so you can easily capture your current state of SEO affairs, although in some menus the amount of information can be a bit overwhelming.
You are also in the know when it comes to which Google features get shown in the SERPs. Just as a rank tracker Serpstat is very expensive. You should probably go all-in and use them for as many SEO tasks as possible. But especially for keyword research, I find that there are more advanced tools like Ahrefs.
Just like the Ukraine, Denmark also has a thing for SEO tool creation, Morningscore is yet another candidate from Europe’s north. The young startup is not really positioning itself as a SERP tracker per se but rather as an all-in-one SEO suite for beginners.
Their big thing is to attach a monetary value to your rankings. They base it on the amount of money you’d normally have to pay for your traffic using Google AdWords, something other tools do too. It’s got a great health check report that monitors things like missing Alt-tags, broken links and whatever else stands in the way of a number one ranking.
The keyword positions are updated daily, and pricing starts at $49 for 100 keywords. Morningscore only tracks Google Desktop rankings so far and seem to get their data from other SEO tools.
Their design is very modern and nice to look at. I also like the $-value they attach to your rankings; however, I am not really sure how much you can read into it. I found the Missions dashboard particularly useful as you can set up ranking goals, which you can then follow there.
It tracks your progress and sends you a virtual high-five once you’ve achieved it. The rank tracker doesn’t have a lot of features. It doesn’t show you any of Google SERP features and you also don’t see when the update was carried out exactly. If all you need is a rank tracker, you’ll be able to find cheaper deals.
The Israeli company offers a pretty good deal at $25 for 200 keywords. It has a SERP tracker for Google, YouTube, Yahoo, Bing, Yandex and Amazon. That’s pretty unique as we haven’t seen any other tracking tool offering Amazon tracking. The problem with this tool is that it is not very user-friendly and still hasn’t improved much.
The charges are 200 keywords for $25, 500 keywords for $49, 1000 keywords for $89, and 2000 keywords for $129. Up to 10% discount for yearly plans is also available.
It’s good that you can request manual ranking updates. You also get the evolution of your keywords in the main view, including the best rank you ever had. $25 for 200 keywords is not a bad deal either.
The only problem with this tool is that they also don’t show any Google SERP Features, knowledge panel, featured snippets, etc. You can also try it for seven days and then decide whether you liked its features or not.
This Ukrainian company offers a SERP tracking tool at affordable rates. If 250 keywords are enough and you are fine with weekly updates, you can go as low as $23.40 per month with SE Ranking. Alongside the rank tracker, you get a whole host of tools:
website audit, backlink monitoring & checking, and it also creates a marketing plan for you. A feature I like is that, as well as Google rankings (obviously), you can even track YouTube rankings, along with Bing, Yandex and Yahoo.
They claim to have 300,000 customers, making them one of the biggest SEO tools out there.
Pricing are as follows:
- 250 keywords: $39 (daily), $31.20 (every 3 days), $23.40 (weekly)
- 500 keywords: $54 (daily), $43.20 (every 3 days), $32.40 (weekly)
- 1000 keywords: $89 (daily), $71.20 (every 3 days), $53.40 (weekly)
The screens are well laid out and give you a nice historical overview of your rankings (including the best ranking you ever had).
Pricing is pretty flexible and affordable. They also track Google SERP features such as the featured snippet. It even comes with a mobile SERP tracker option.
The extra functionality, like the website audit and backlink monitoring, can also be useful if you need it. Support is usually responsive. There are folders and tags available to organize your keywords. The only problem with this tool is that, to get to your reports you often need a lot of clicks. Every now and then there are minor bugs in the system that don’t always get fixed immediately.
AccuRanker comes from Denmark and claims to be the world’s fastest, most accurate rank tracker. But what does fast mean? AccuRanker lets you manually request a refresh of your ranking data whenever you feel like it. And the update happens rather fast!
It supports Google, Bing and now also YouTube, Yandex, and Baidu. You can also define segments and filter for things like specific SERP features and also export the data. And as with all rank trackers, you’ll come across in this article, AccuRanker shows you the search volumes for each keyword.
If you work with clients, it also allows you to email automatic ranking reports with your own logo. Charges are, for 1000 keywords you need to pay $99, for 2000 keywords, pay $189 and for 3000 keywords you need to pay $279. Keyword data is also updated daily.
You can save up to to 10% by subscribing to a yearly plan. It shows you whether you rank in the featured snippet and includes all other important Google features such as related questions, site links, whether there are ads, etc.
It lets you tag and star your most important keywords and, of course, it’s great being able to request a keyword refresh whenever I feel like. You can also add as many domains as you like. It would be nice to see the ranking evolution in the main overview as offered with other SERP trackers. They should offer plans with less than 1000 keywords as this makes them REALLY expensive.
Mangools from their nifty free KWFinder tool, serves as an alternative to Google Keyword Planner or Ahrefs (for people with very small budgets).
The Slovakian company offers a whole suite of tools which, of course, also offers rank tracking. SERPWatcher is its name and it’s a pretty bare bones matter. At $49 for 200 keywords, it’s maybe a bit expensive for what it is. It only tracks Google results so far.
The design is one of the nicest and it’s very easy to use due to the limited range of features. Since it integrates with KWFinder, it’s probably a good choice if you are already using any of the other Mongools products. They also offer very high discounts when you sign up for a yearly plan.
Most importantly, it doesn’t show featured snippets or any of the other Google SERP features. There is no free trial, although support was nice enough to add a week of free rank tracking to my account to try it out.
Google uses a lot of factors that determine what search results to return to what users. If we’re both searching for the same query there’s a big chance, we’re seeing different results.
Rank Trackers allow you to monitor your website’s positions for important search queries in search engines. This way you can evaluate your SEO effort and see which pages require more improvements. Similarly, it allows you to monitor your competitors’ performance, giving you the opportunity to outperform them.
DYNO Mapper is a visual sitemap generator and keyword tracking tool both in one and it’s easily one of the best available out there in the market.
After creating a sitemap for your website, DYNO Mapper’s keyword tracker will automatically pull any keywords best suitable for the growth of your website. You have the option of tracking individual keywords phrases by location or search engine whichever is beneficial for the expansion of your business.
DYNO Mapper is also fully integrated with information on your internal links, Google Analytics, content inventory and audits, and accessibility testing in one tool. You’ll be able to single out your highest-ranking pages, and you can redesign your site accordingly, which is crucial information for editing existing content and planning future posts.
DYNO Mapper will also send you regular notifications on weekly or monthly content monitoring and daily keyword ranking and also your site’s performance, with sitemap comments. You will also be able to monitor your competitors, allowing you to keep up with current trends and potentially gain the upper hand in your business.
DYNO Mapper is available in two types of plans namely monthly and annually. With plans starting at $40 per month for unlimited domains tracked daily and 1,000 keyword phrases per device, and location. Each package is allowed to be used for unlimited users but differs in the number of sites, pages, and keywords you can monitor for each kind of business.
SEO Profiler is also a very popular choice among clients, because like DYNO Mapper it provides so much more than just keyword tracking.
Although it doesn’t have as many features as Dyno Mapper, SEO Profiler is incredibly easy to use and integrates Google Analytics, in addition to a few of the other functions. There are two primary tools utilized by SEO Profiler that puts it ahead of various other keyword tracking tools.
SEO Profiler keeps looking out for your significant competitors and the keywords they’re using to rank well so that you can integrate them into your posts. Further, it also monitors how well you’re ranking in comparison to other same game businesses.
Secondly, it also notifies you of keyword opportunities for those keywords that aren’t ranking at number one just yet but have the potential to do so if used in the correct manner.
Knowing your keyword opportunities can give you an advantage over your competition, as you’ll have the chance to use the full potential of the rising popularity of a keyword. When your website starts to rank better, these diamond-in-the-dust keywords will increase your site’s ranking and traffic.
SEMrush is a favorite keyword tracking tool for many critics as it does not differentiate between your site and your competitive site. This can have its attractions, but unlike DYNO Mapper and SEO Profiler which also let you track competitors, but in a way that gives you specific suggestions for improving your site.
That said, for what it offers SEMrush has a very user-friendly interface. Using the tool’s search bar, you can look up the rank of a site or page’s Google and Bing results by providing the URL. Once the results are in, you’ll also be able to compare them to how other sites and pages rank by selecting a keyword which is quite an easy way to sort the keywords fitting best for you.
The key difference in SEMrush is that you have to wait for it to finish analyzing your site or page and then manually select each keyword. The other keywords optimizing platforms do all of this with much less effort, and you’ll be able to see results for all your keywords on a single results page. For detailed data on sites and why you are lacking behind an improvement of the website popularity, a fee of $70 has to be paid per month.
Competitive Research and Keyword Research Gadget
The Competitive Research and Keyword Research Gadget is not exactly a tool, but rather as the name suggests a gadget that you can add to your website as a widget.
It functions like a button that you can use to generate information on your website’s ranking which is a great ease to the not very technology savvy clients. The installation of this keyword research gadget is absolutely free and it also includes a competitive analysis tool so you can see how well your site is doing relative to your competition.
Also, you have the option of integrating the Competitive Research and Keyword Research Gadget in conjunction with any other keyword tracking tool of your choice.
Features such as keyword suggestions, site mapping, and backlinks make it a great starting point for anyone wanting to analyze their site and easily compare it to your professional rivals. Although the functions are quite similar to other keyword ranking tools, both features of this ingenious gadget, linking the Competitive Research and Keyword Research Gadget with any of them will give you the option of accessing these tools straight exclusively for your website.
Google Keyword Planner
Originally started as the Google Keyword Tool and Traffic Estimator, the Google Keyword Planner allows you to research keywords and trends to invite traffic to your website and improve your rankings.
You can use Google Keyword Planner to search for the keywords best suited to your business if you’re still preparing content, by using words or phrases relating to your site. The results will not only give you a suggestion list of keywords but also tell you how well they rank according to the current trends.
Google Keyword Planner will also give you a report on how well keywords have performed apart from their current rank over time by providing data on how often they’re searched. This can possibly let you trace if a keyword has lost its importance or has been replaced by a better alternative that would be tracked by the planner and fed to the algorithm to give best results.
Although Google Keyword Planner focuses primarily on planning your site you will also be able to check your site’s ranking—and find information on your competitors’ websites as well which stands common in all types of keyword tools out there.
You may miss the true reflections of your ranking on Yahoo and Bing as they are not covered by this tool, but it is considered to be quite accurate for Google search engine results of course. This tool is free to use provided you’ve signed up for a free AdWords account.
WooRank is a popular SEO ranking tool among potential business owners. The dashboard of the keyword ranking tool allows you to add competitor sites’ URLs and gives technical information on your site. This helped to make comparisons and see how well your website ranks against theirs which is like any time available information easing the use of this tool.
The website review function will give you your site’s current ranking which is not only in terms of keyword ranking but SEO as a whole.
Moreover, it gives positive feedback on what you’re doing right in addition to highlighting sections where you can make improvements which help beginners to get equipped quite fast. This feature has a continuity option so that you can look at previous reports to see how well your ranking has improved and review your site multiple times.
WooRanking will make suggestions for keywords that you might have missed in your content and also automatically pick up on the keywords you’ve likely used. WooRanking also allows you to manually add the words you want the tool to rank so as not to worry if some of the keywords you used don’t show up in the automated list as you can always add them on your own.
A free 7-day trial is also available before deciding whether you want to make use of the Pro Plan (limited to one project) at $49 per month or the Premium plan at $149 a month is available for you to make up your mind.
Many critics cite Ahrefs as their second favorite keyword ranking tool after SEMRush. Ahrefs is best used in lieu of another keyword ranking tool, as it mainly focuses on backlinks, but is quite compatible as a keyword ranking tool as well.
You’ll be able to track what external links your competition is using, as well as their top IPs and web pages. It also provides excellent customer service, including support, so you’ll never find yourself totally at a loss as to how to operate the tool as there are technical supervisors at your service anytime as per your need.
As a keyword ranking tool, its top function is to automatically find the keyword (or keywords) your site is ranking on but in general has many more functions you can work upon.
You’ll also be able to specify which country’s search engine results you want Ahrefs to analyze for your site, so you get a localized report of how you are performing at a particular area-based level. This is an underrated feature, as many site owners don’t quite understand that you’ll typically rank better in your country than worldwide.
Although there are very limited features in the free version, it is recommended to opt for the $79 per month package.
Advanced Web Ranking
Advanced Web Ranking operates both as a cloud-based and desktop tool for website ranking. This keyword ranking tool also allows you to track numerous websites meaning you won’t have to choose a top-ten list of your competitors to monitor and worry that the ones you had to leave out might be doing unexpectedly better. All this will provide you a better grip on the process and less neglect towards potential competition.
Using the Advanced Web Ranking tool, you will be able to update the data manually by using the refresh option also you will be able to automate updated reports on how well your website or web page is ranking.
Advanced Web Ranking software can be purchased as a stand-alone or as part of the Advanced Link Manager as per your use and it is available in four package options namely Standard, Professional, Enterprise, and Server. Most website owners are satisfied with the Standard package ($49 per month), but it is recommended to opt for the Pro package ($99 per month) for the full benefits of this SEO ranking tool.
SEO Centro is a basic online SEO tool that offers a surprising amount of features like SEO Analyzer, Keyword Positioning Check, Page Speed Analysis, Mobile Friendly Analysis, Keyword Suggestion Tool, Page Keyword Analyzer, Page Rank Check Tool, Social Link Popularity Tool, and many more.
This wide spectrum of available functions makes it very popular, but to get the same benefits that our top-ranking suggestions offer with one dashboard, you need to open each tool’s dashboard individually, making it much more time-consuming in gathering your data. Rank Checker will give you a report on a single keyword’s rank on various search engines and the history of that keyword.
We get a two-day free trial when signing up for SEO Centro, which can be canceled at any time during that period. Their three packages only really differentiate in how many site analyses you will be able to perform every month and how many times you can ask for personal SEO Support. Packages like Pro ($10 a month) and Premium ($20 a month) both allow for only one user, but Enterprise (at $40 a month) allows for multiple users.
The best rank tracking tools have to be optimized for all search engines and devices. They should provide information about the search location and daily tracking. We recommend these five: SE Ranking, SERPWoo, Pro Rank, SerpBook and many more as I have mentioned above.
There are free rank tracking tools also available, however, they are useful mostly for small businesses that need to keep track of a small batch of keywords.