There are a lot of ways in which you can start your own business. People come up with so many new ideas to start up a business to excel in what they are good at doing. Nowadays it is clearly acknowledged that many people are driven towards online marketing and are successful in these platforms.
One of the well renowned online business platforms is websites and blogs. You all know how considerably websites and blogs have taken their place so far. Also, it has become so easy to create your website by yourself without any requirement for any technical knowledge.
For creating the website for your business you can lean on any of the available tools in the market for building and managing the website and blogs.
Now after you have created your website it’s not so easy as you think to manage them. It requires a lot of hard work and patience to manage and build up your website and make it to reach a certain position.
The most significant of all these is the SERP rating of your website which is the most important factor of the SEO. Everyone who wants to create your website or blog must be mindful of what is this SERP rating factor.
SERP is nothing but the result displayed by the search engines for a query that has been searched by the user. The SERP results are of two types, organic search, and sponsored search. All the results are generally ranked according to the relevance of the user queries.
Now you all might have got an insight into the SERP rating. As like this another most important factor that has a higher SEO is the backlinks. In this article, I will be briefing you on the full description of what are backlinks? And how to get backlinks for your website or blogs.
What are backlinks?
Backlinks are the links that you get from other websites as a token of appreciation for the value and high quality of your content and these links are directed back to your site. If your website holds more attractive and valuable content then more esteemed websites will start linking your webpage and this results in gaining more reputation and the highest SERP rankings.
Backlinks are the sign that your website has more valuable and promising content. The more backlinks you acquire the more you are recognized and recommended by the people and as an As alt, your website or blog will be ranking higher in the search engines.
Backlinks are categorized into two types that are the follow backlinks and the no-follow backlinks.
Importance of backlinks
Backlinks have so much more important than you all think. Backlinks have the power to strengthen and support your website’s all-around growth and stability.
Here are some of the valid points that are marked as important for gaining more backlinks to your websites.
- Backlinks are one of the most important aspects of SEO that helps to build your website’s domain and page authorities which contributes more towards the ranking of your page.
- Backlinks act as a signal to the people to drive their attention towards your site thus leading to getting recognized for your worthwhile content.
- As you start to gain more natural backlinks then your web page’s SEO and page visibility will increase gradually.
- When a highly reputed website provides a link to your webpage in their articles then, their audience while reading the content can be clicking on the link that is provided and they might end up landing into your webpage and if suppose they like your content and the all-around experience of your webpage then they will keep coming to your site, this results in driving more traffic to your site.
- Backlinks can uplift the SEO of your sites. There is no wonder that all of the search engines look for the best quality content that the users are more likely to read and backlinks are proof that your website has such amazing content which is also appreciated by other estimable websites. This adds to the overall reputation of your website. Also, the search engines can detect fake backlinks and if you are into any such kinds of malpractice then you will be penalized by the respective search engine.
- In an overall view, backlinks can drive more traffic to your site and you will enjoy the benefits of being ranked higher in the SEO.
How to generate high quality backlinks?
How to get backlinks? The most common question that you might have already had or might have blown your mind just after reading this article.
There are some simple ways in which you can get natural backlinks to your site. All you need to do is to focus more on the content of your website or blog post, implement these simple ways which I will be revealing soon, and wait patiently to reap the benefits of all the modifications that you have made to your site.
Following are the ways on how to attain more natural backlinks towards your site without any need to pay a single penny except for our hard work, good quality content, and patience.
- Guest blogging
- Submission of your website in online and local directories
- Blog comments
- Create high-quality content
- Use internal links within your content
These are some of the simple yet effective ways in which you can obtain more backlinks that are more of a natural kind. You must also remember that artificial backlinks are hazardous to the health and well-being of your website and search engines have the power to catch a glimpse of websites that use artificial backlinks and when caught those websites will be either blocked or penalized.
Guest blogging is one of the easiest ways to acquire backlinks to your site. Guest blogging is nothing but writing content relating to your field to other reputed websites that are highly popular in that particular field.
Guest post writing is not an easy job. It requires more skills and experience relating to the niche. For writing guest blogs all you need to do is to approach the highly esteemed websites in your field and ask for their approval to write some guest blogs for their website.
Also, you must first confirm whether the particular website you are about to approach will accept guest posts or not. After getting prior authorization you can proceed to write some sample blogs for them and once if your content is approved you can further continue to write the guest posts for their website.
While you write those guest posts for the highly famed sites, always remember to never, maintain the high-quality style of creating and writing content and also be promising. Use your full knowledge and experience to give your best as this chance you have got as a guest post content writer is quite rare and it can do magic in turn to your website if you are successful in completing this task.
As you are writing the guest post in your field you can link your site in your guest posts. This is where you get a chance to get more natural backlinks to your site.
I have already mentioned above to be meticulous about selecting the right and reputed website for writing guest posts as it can indirectly or directly help you out with gaining more traffic to your site when people reading that guest post come across your link and click In it.
Then if the visitors like your page and your content then for sure you will be gaining more audience which ultimately leads to getting a higher SEO.
Submission of your website in online and local directories
Listing your website in the online and local directories can provide you with some strong backlinks. But the backlinks you obtain from this process are although a no-follow backlink. But that does not matter the most unless and until it is an artificial backlink.
Online directories like Yellow Pages, Yelp, and Four Square will help you out with driving more traffic to your website by identifying the target audience to find your website, read reviews regarding your content, and ensure whether this is the site which the customer is looking for.
In these ways, you will have more chances to get more attention from people and other small business firms or even the reputed business people to look at your website.
As additional feature through Google’s My Business pages allows you to list all of your business with its websites on Google Maps making it easier for the customer to access you. So make sure that you have given the accurate details to avoid any mishaps.
Blog comments are one of the simplest and fun ways to get more backlinks. Commenting on the reputed as well the sites that are of your industry can be highly beneficial to you.
While you read some of your favorite articles from a prominent website, never forget to leave your comment either appreciating the author for the tremendous work or asking some of the queries to discuss it with the other people and the website team.
So here comes the main part of this action. While you comment on well-established sites you get an opportunity to leave a link to your website in the comment. This will be a smart way to drive people’s attention to your website.
Also do not just pick a famed website and then start to comment on something just to link your website. Firstly, examine the website and make sure that this belongs to the category where you belong to and then proceed with your work.
Create high-quality content
This step is the most significant of all the steps. People like to read and research high-quality content that is valuable and promising. Not everyone will expertise in what they do.
It requires some time and hard work to give the best on what you are doing as your profession.
A website’s overall outlook is ranked based on how good and valuable its contents are. Moreover, while you are in the process of gaining backlinks then writing more high-quality content will be greatly assisting for other websites to approach you and link your page on their articles.
Use internal links within your content
Another way which will be helping you to get backlinks is going to be something that you can do by yourself. Instead of approaching several websites to provide backlinks, you have an option that is worth trying to increase the number of backlinks.
By using internal links of your website to the content that you are writing currently you will get a chance to link the previous articles that you have written on the same stream to provide the audience with a better understanding and clarity.
Although this method will not yield you quicker results of getting more backlinks or rank high in the SEO, you will have the assurance that someday you are going to be recognized and appreciated for your efforts.
Also, remember that linking some internal links to the new content will hold the people to stay and travel with you, and this factor will be a great way to rank more in the SEO and acquire backlinks gradually.
So these are how you can get more backlinks to your site and get a better position in the SEO. All of these ways that I have mentioned in this article, will deliver you the desired results but not immediately. Everything takes time and you need to continue working hard and focus more on all the possible ways in which you can